HeidelbergCement AG Selects RACKWISE® DCiM Xtm

RACKWISE® solution delivers detailed insight to manage global network of data centers

FOLSOM, CA July 24, 2012 – RACKWISE®, Inc. (RACK.OB) (the “Company”), a leading developer of data center infrastructure management (“DCiM Xtm“) software and service solutions, today announced that the Company has recently executed a license agreement with HeidelbergCement AG (“HeidelbergCement”) to install and deploy RACKWISE® DCiM Xtm in HeidelbergCement’s key data centers located in Germany and the United States.

One of the world’s largest manufacturers of building materials including aggregates, cement, concrete, and associated downstream activities, HeidelbergCement supports operations in more than 40 countries through this critical global network of data centers. HeidelbergCement chose the RACKWISE® DCiM Xtm solution for its ability to centralize tracking, management, and reporting of the physical asset inventory from a single solution and location. After evaluating other available DCiM Xtm solutions, HeidelbergCement found the RACKWISE® offering to deliver the most comprehensive solution set including the capability to manage worldwide networks of data centers from a single console. In addition, the RACKWISE® DCiM Xtm solution provides an intuitive interface through its open architecture design, enabling an accelerated time to value resulting in better anticipated overall price-performance than competitive alternatives. HeidelbergCement anticipates that initial deployment will capture detail on information technology (“IT”) infrastructure assets at all of the data center facilities, with future plans to consider technology commission and de-commission, consolidations, virtualization, and power management for cost and efficiency optimization.

Mr. Volker Foerster, Head of global Data Centre Operations, HeidelbergCement AG, commented, “Installation and deployment of RACKWISE® DCiM Xtm will provide HeidelbergCement with enhanced levels of insight and control over our IT infrastructure and data center facilities globally. We look forward to achieving immediate positive results in our IT asset inventory tracking and management capabilities and are eager to expand utilization of the extensive array of product features and functions enabling overall data center facilities optimization and cost efficiencies.”

Mr. Guy A. Archbold, RACKWISE®, Inc. Chief Executive Officer, added, “We are extremely pleased to announce that HeidelbergCement AG has selected our DCiM Xtm offering to manage their global network of data centers and computing ecosystems. Our RACKWISE® solution was again chosen over other notable DCiM Xtm offerings for our superior robust capabilities coupled with anticipated accelerated return on investment and shorter time to value than our competitors. This most recent announcement further validates our leadership position as the DCiM Xtm solution provider of choice among data center managers and information technology professionals around the world, enabling customers and users to assure reliability, discover hidden capacity, and enable efficiency in managing their global network of data centers and IT infrastructure.”

About RACKWISE®, Inc.
RACKWISE®, Inc. (OTCBB: RACK.OB) is a leader in software development and marketing within the growing markets for IT infrastructure tracking, monitoring, modeling, and management. The Company’s suite of DCiM Xtm product and service offerings enables clients to effectively manage today’s high density computing configurations and virtualized data centers while mitigating the risks associated with cascading faults within the infrastructure. RACKWISE® solutions integrate device level, real-time monitoring with advanced modeling, reporting, analytics and other critical features and functionalities, providing users with robust, state-of-the-art platforms to responsibly optimize operations and maximize cost efficiencies of their IT infrastructures, and progress toward achieving sustainable green data centers. Its branded RACKWISE® Products and Services, DCiM Xtm Solutions, are used by over 150 companies worldwide. For more information, visit www.rackwise.com or call 888.818.2385.

RACKWISE®, DCiM Xtm are trademarks of RACKWISE®, Inc. Other designated trademarks and brands mentioned herein are the property of their respective owners.

Safe Harbor Statement
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein are based on current expectations, but are subject to a number of risks and uncertainties. The factors that could cause actual future results to differ materially from current expectations include, but are not limited to, risks and uncertainties relating to the availability of additional funding; and the Company’s business, product development, marketing and distribution plans and strategies. These and other factors are identified and described in more detail in the Company’s filings with the SEC, including, the Company’s current reports on Form 8-K. The Company does not undertake to update these forward-looking statements.

For additional information, please contact:

Mr. Todd Kehrli
MKR Group, Inc.
323.468.2300
rack@MKR-Group.com
www.mkr-group.com

Mr. Michael Porter
Porter, LeVay & Rose, Inc.
212.564.4700
mike@plrinvest.com
www.plrinvest.com

Jeff Winzeler
Chief Financial Officer
RACKWISE®, Inc.
415.946.8947
corpinfo@rackwise.com

View the press release here: PR_8-K