RACKWISE® has some of the industry’s leading figures. Their combined experience and passion help lead RACKWISE®‘s continuing success.

Guy Archbold, Director

Chairman of the Board of Directors, Chief Executive Officer, President

Mr. Archbold joined Rackwise, Inc. as its Chief Executive Officer in September 2011, bringing over 30 years of senior management and entrepreneurial experience in Finance, Investment Banking, Merchant Banking, Venture Capital, Portfolio Management, and Alternative Green Energy. Mr. Archbold began his career with the investment banking firm of Blyth Eastman Dillon & Co., which was subsequently acquired by Paine Webber. At Paine Webber, Mr. Archbold earned the distinction of becoming the youngest Senior Vice President and Divisional Director in the firm while managing Paine Webber’s Boardroom Operations from the headquarters office in New York City. Mr. Archbold later assumed the senior management responsibility for the western-half of the United States as the youngest Senior Vice President for the New York-based investment banking and institutional research firm of Donaldson, Lufkin, and Jenrette, Inc., the first Wall Street firm to be listed on the New York Stock Exchange. Mr. Archbold subsequently collaborated in a partnership with the former Dean of Finance at Northwestern University’s Kellogg Graduate School of Management to develop and manage quantitative analysis investment management programs and actively managed investment funds for state and local governmental retirement funds, endowment funds, non-profit organizations, corporate retirement funds, municipalities, individuals, and brokerage firms. The firm was eventually sold to Dean Witter Morgan Stanley.

In 2001, Mr. Archbold founded as CEO and Chairman a NASDAQ green alternative energy management company which, under Mr. Archbold’s leadership, successfully developed an environmentally green cogeneration platform while negotiating and creating strategic and alliance partnerships with significant industry leaders, including: The Southern California Gas Company, the largest natural gas utility in the world; URS Corporation, the largest civil engineering firm in the United States; Cummins Corporation; and Caterpillar Corporation, the world’s largest manufacturer of natural gas reciprocating engines and earth moving equipment. Mr. Archbold led the company’s growth from a development stage company to a successful commercial entity with a $500 million market capitalization while selling its’ green energy products to such companies as Hilton Hotels, Starwood Hotels and Resorts Worldwide, Inc. and Federated Department Stores.

In 2009 Mr. Archbold accepted a position of Director for the venture capital firm of Black Diamond Financial Group, LLC, the original venture capital group and majority shareholders of Mr. Archbold’s green energy company and whose original founding partners included John P. Calamos of Calamos Asset Management, and P. Imeson, formerly of Calamos Funds. Black Diamond Financial Group is a major shareholder of Rackwise, Inc.

Mr. Archbold has one son, William A. Archbold, who is currently serving as a Captain in the United States Army after graduating as a member of the Class of 2010 from the United States Military Academy at West Point.

Edward Higgins

Executive Vice President

Edward Higgins brings to Rackwise more than thirty years of experience in information technology, advanced data security and forensics, consulting and professional services, having held positions including director, vice president, CIO, and business owner. From 1983 through 2001, Mr. Higgins held progressive positions as a systems designer, information technology director, and chief information officer with companies including Charles River Data Systems, Dallas Semiconductor, and Stonebridge Technologies. In 1998, Higgins developed and facilitated the industry’s first managed services contract including unified telephony, data center services, corporate cellular, internet service and private data networks which leveraged respective services of Southwestern Bell, Williams Communications, AT&T, and Intermedia services under a unified master agreement with SBC. From 2001 through 2004, Mr. Higgins served as a senior executive with successful value-added reseller, Applied Solutions Inc., which in its first year was recognized as the 10th fastest growing new business in the United States by Entrepreneur Magazine and Dun & Bradstreet. In 2004, Mr. Higgins joined Affiliated Computer Services (now Xerox) as the senior executive responsible for creating and leading its security managed service line of business, which grew rapidly within three years to nearly $100 million in annual recurring revenue through existing contracts and new pursuits. From 2008 through 2011, Higgins leveraged his unique blend of technical and business experiences to successfully launch two separate start-ups focused on security services, digital forensics and fraud investigation service while leading critical projects that most notably included a multi-year project to design and execute fraud and corruption profiling practices for the Government of South Africa.

In joining Rackwise in 2011, Mr. Higgins responsibilities include customer advocacy, technical and commercial business relationships with customers, development of the company’s professional service offerings, as well as development and management of service-oriented relationships with strategic network of resellers and service partners worldwide.

Mr. Higgins holds a Bachelor of Science degree in Electrical Engineering from Northeastern University.

Emmett DeMoss

Chairman Emeritus

Emmett DeMoss, Chairman Emeritus, has significant experience in identifying emerging business trends and positioning companies to accelerate growth and revenue during the transition.
Mr. DeMoss’s business experience includes a decade in corporate finance with Dean Witter and H&Q, and subsequent senior positions with a number of successful publicly held companies including EVP of Docutel, the originator of the Automatic Teller Machine, COO & CFO of Grubb & Ellis, and Founder of RealBid, a successful dot-com company, that eventually merged with Co-Star (CSGP).

Mr. DeMoss received a B.S.E. from Princeton and an MBA from Stanford University’s Graduate School of Business Administration.

Doug MacRae

Executive Vice President, Technology Development Group

Doug MacRae brings a rich background in software product management and development to Rackwise. Mr. MacRae has significant experience in technology innovation, strategic planning, and software development techniques required to build world class data center software. He has pioneered a number of enterprise class software products designed for use in the web, desktop, and mobile environments. Prior to joining Rackwise, Mr. MacRae was responsible for heading up the software product development efforts at NetCentrics. He held senior management positions at VisionAir, was the CTO of Furndex, and a senior architect at Engineous Software which was acquired by Dassault Systems. Mr. MacRae is an active member of the technology community, serving on the board of the Triangle Technology Executive council.

Mr. MacRae holds a B.S. in Mechanical Engineering and an M.S in Engineering Mechanics from Virginia Tech.