RACKWISE® has some of the industry’s leading figures. Their combined experience and passion help lead RACKWISE®‘s continuing success.

Guy Archbold, Director

Chairman of the Board of Directors, Chief Executive Officer, President

Mr. Archbold joined Rackwise, Inc. as its Chief Executive Officer in September 2011, bringing over 30 years of senior management and entrepreneurial experience in Finance, Investment Banking, Merchant Banking, Venture Capital, Portfolio Management, and Alternative Green Energy. Mr. Archbold began his career with the investment banking firm of Blyth Eastman Dillon & Co., which was subsequently acquired by Paine Webber. At Paine Webber, Mr. Archbold earned the distinction of becoming the youngest Senior Vice President and Divisional Director in the firm while managing Paine Webber’s Boardroom Operations from the headquarters office in New York City. Mr. Archbold later assumed the senior management responsibility for the western-half of the United States as the youngest Senior Vice President for the New York-based investment banking and institutional research firm of Donaldson, Lufkin, and Jenrette, Inc., the first Wall Street firm to be listed on the New York Stock Exchange. Mr. Archbold subsequently collaborated in a partnership with the former Dean of Finance at Northwestern University’s Kellogg Graduate School of Management to develop and manage quantitative analysis investment management programs and actively managed investment funds for state and local governmental retirement funds, endowment funds, non-profit organizations, corporate retirement funds, municipalities, individuals, and brokerage firms. The firm was eventually sold to Dean Witter Morgan Stanley.

In 2001, Mr. Archbold founded as CEO and Chairman a NASDAQ green alternative energy management company which, under Mr. Archbold’s leadership, successfully developed an environmentally green cogeneration platform while negotiating and creating strategic and alliance partnerships with significant industry leaders, including: The Southern California Gas Company, the largest natural gas utility in the world; URS Corporation, the largest civil engineering firm in the United States; Cummins Corporation; and Caterpillar Corporation, the world’s largest manufacturer of natural gas reciprocating engines and earth moving equipment. Mr. Archbold led the company’s growth from a development stage company to a successful commercial entity with a $500 million market capitalization while selling its’ green energy products to such companies as Hilton Hotels, Starwood Hotels and Resorts Worldwide, Inc. and Federated Department Stores.

In 2009 Mr. Archbold accepted a position of Director for the venture capital firm of Black Diamond Financial Group, LLC, the original venture capital group and majority shareholders of Mr. Archbold’s green energy company and whose original founding partners included John P. Calamos of Calamos Asset Management, and P. Imeson, formerly of Calamos Funds. Black Diamond Financial Group is a major shareholder of Rackwise, Inc.

Mr. Archbold has one son, William A. Archbold, who is currently serving as a Captain in the United States Army after graduating as a member of the Class of 2010 from the United States Military Academy at West Point.

Emmett DeMoss

Chairman Emeritus

Emmett DeMoss, Chairman Emeritush, has significant experience in identifying emerging business trends and positioning companies to accelerate growth and revenue during the transition.
DeMoss’s business experience includes a decade in corporate finance with Dean Witter and H&Q, and subsequent senior positions with a number of successful publicly held companies including EVP of Docutel, the originator of the Automatic Teller Machine, COO & CFO of Grubb & Ellis, and Founder of RealBid, a successful dot-com company, that eventually merged with Co-Star (CSGP).

Doug MacRae

Executive Vice President, Technology Development Group

Doug MacRae brings a rich background in software product management and development to Rackwise. Mr. MacRae has significant experience in technology innovation, strategic planning, and software development techniques required to build world class data center software. He has pioneered a number of enterprise class software products designed for use in the web, desktop, and mobile environments. Prior to joining Rackwise, Mr. MacRae was responsible for heading up the software product development efforts at NetCentrics. He held senior management positions at VisionAir, was the CTO of Furndex, and a senior architect at Engineous Software which was acquired by Dassault Systems. Mr. MacRae is an active member of the technology community, serving on the board of the Triangle Technology Executive council.

Ed Higgins

Executive Vice President, Professional Services

Ed Higgins brings to Rackwise more than thirty years of technical and leadership experience in IT, security, data center management, and provides broad customer-facing experience in consulting, advisory, developing and delivering advanced solutions and professional services. Ed has served in seniors positions of leadership responsibility for his previous employers which included Director, VP, Partner, and includes many successful years as a Chief Information Officer (CIO) and Chief Information Security Officer (CISO).

In joining Rackwise in 2011, Ed’s position is responsible for customer advocacy, market definition, structuring technical and services proposals with customers, developing the company’s professional service offerings, influencing product direction, and creating our disruptive pricing model. Additionally Ed leads our strategic alliances with resellers, technology partners, and service integration partners worldwide.

Ed is an authority in the Information Security community with unique professional experiences and over twenty-five highly-regarded certifications including CISSP, CISM, CGEIT, CEH, CHS-III, and other prestigious certifications from institutions including ISACA, ISC(2), SANS and others. Ed is an active member in his community and highly-active in local Information Security chapter groups, mentoring, and speaking with students of all ages interested in IT and InfoSec.