Executive Team

Guy A. Archbold, Director

Chairman of the Board of Directors, Chief Executive Officer, President

Mr. Archbold joined Rackwise, Inc. as its Chief Executive Officer in September 2011, bringing over 30 years of senior management and entrepreneurial experience in Finance, Investment Banking, Merchant Banking, Venture Capital, Portfolio Management, and Alternative Green Energy. Mr. Archbold began his career with the investment banking firm of Blyth Eastman Dillon & Co., which was subsequently acquired by Paine Webber. At Paine Webber, Mr. Archbold earned the distinction of becoming the youngest Senior Vice President and Divisional Director in the firm while managing Paine Webber’s Boardroom Operations from the headquarters office in New York City. Mr. Archbold later assumed the senior management responsibility for the western-half of the United States as the youngest Senior Vice President for the New York-based investment banking and institutional research firm of Donaldson, Lufkin, and Jenrette, Inc., the first Wall Street firm to be listed on the New York Stock Exchange. Mr. Archbold subsequently collaborated in a partnership with the former Dean of Finance at Northwestern University’s Kellogg Graduate School of Management to develop and manage quantitative analysis investment management programs and actively managed investment funds for state and local governmental retirement funds, endowment funds, non-profit organizations, corporate retirement funds, municipalities, individuals, and brokerage firms. The firm was eventually sold to Dean Witter Morgan Stanley.

In 2001, Mr. Archbold founded as CEO and Chairman a NASDAQ green alternative energy management company which, under Mr. Archbold’s leadership, successfully developed an environmentally green cogeneration platform while negotiating and creating strategic and alliance partnerships with significant industry leaders, including: The Southern California Gas Company, the largest natural gas utility in the world; URS Corporation, the largest civil engineering firm in the United States; Cummins Corporation; and Caterpillar Corporation, the world’s largest manufacturer of natural gas reciprocating engines and earth moving equipment. Mr. Archbold led the company’s growth from a development stage company to a successful commercial entity with a $500 million market capitalization while selling its’ green energy products to such companies as Hilton Hotels, Starwood Hotels and Resorts Worldwide, Inc. and Federated Department Stores.

In 2009 Mr. Archbold accepted a position of Director for the venture capital firm of Black Diamond Financial Group, LLC, the original venture capital group and majority shareholders of Mr. Archbold’s green energy company and whose original founding partners included John P. Calamos of Calamos Asset Management, and P. Imeson, formerly of Calamos Funds. Black Diamond Financial Group is a major shareholder of Rackwise, Inc.

Mr. Archbold has a Bachelor of Arts degree from California State University and has completed advanced professional management courses at the Northwestern University Kellogg School of Management, the University of Pennsylvania Wharton School of Business, and Princeton University. Mr. Archbold has one son, William A. Archbold, who is currently serving as a Lieutenant in the United States Army after graduating as a member of the Class of 2010 from the United States Military Academy at West Point.

Jeff Winzeler

Chief Financial Officer

Jeff has more than 23 years of financial, operational, and executive management experience with publicly traded technology companies.

From 2007 to 2012, Jeff served as the CFO of Solar Power Incorporated (SPI), where his responsibilities included Accounting, Finance, HR and Marketing. Jeff joined SPI as President of the company’s franchise subsidiary where he led the development and deployment of the first franchise concept to the residential solar market in the United States.

From 2004 to 2007, Jeff was the CFO and COO of International Display Works (IDW), a publicly traded Liquid Crystal Display company. He managed multiple aspects of the company, including manufacturing operations in China, raising equity capital to fund company growth (over $75M), M&A transactions, migration from the OTC market to NASDAQ, and the eventual highly successful and profitable sale of the company to a nationally recognized NYSE company (Flextronics).

From 1988 to 2004, Jeff worked as a Financial Controller for Intel Corporation. Jeff lived and worked in multiple Intel locations worldwide, including Arizona, New Mexico, Israel, Malaysia, where he managed the financial operations of many of Intel’s wafer fabrication and assembly-test operations. Prior to leaving Intel in 2004, Jeff was the Controller of Intel’s $2b FLASH memory division located in Folsom CA.

Jeff is a graduate of the University of Idaho where he majored in Finance.

Steve C. Lagorio

Chief Operating Officer

Steven C. Lagorio has worked independently for his own financial management consulting and advisory services firm since November 2008. From 1992 through October 2008, Mr. Lagorio served in various senior financial management positions, most recently as Chief Financial Officer for a NASDAQ green alternative energy management company which successfully developed an environmentally green cogeneration platform while negotiating and creating strategic and alliance partnerships with significant industry leaders, including: The Southern California Gas Company, the largest natural gas utility in the world; URS Corporation, the largest civil engineering firm in the United States; Cummins Corporation; and Caterpillar Corporation, the world’s largest manufacturer of natural gas reciprocating engines and earth moving equipment; and as Vice President, Finance and Chief Financial Officer for Ophthalmic Imaging Systems, a publicly traded provider of digital imaging and image enhancement systems and analysis software; and as Corporate Controller and Principal Accounting Officer for BR Communications, a publicly traded manufacturer of high-frequency communication equipment and systems for military and diplomatic applications. Prior to 1984, Mr. Lagorio served in various financial management positions for technology companies in northern California after beginning his professional career in Silicon Valley with the international accounting firm of Arthur Young & Company. He received his certification as a CPA from the State of California and holds a Bachelor of Science and Commerce degree from Santa Clara University.

Emmett DeMoss

Chairman Emeritus

Emmett DeMoss, Chairman Emeritus, has significant experience in identifying emerging business trends and positioning companies to accelerate growth and revenue during the transition.
Mr. DeMoss’s business experience includes a decade in corporate finance with Dean Witter and H&Q, and subsequent senior positions with a number of successful publicly held companies including EVP of Docutel, the originator of the Automatic Teller Machine, COO & CFO of Grubb & Ellis, and Founder of RealBid, a successful dot-com company, that eventually merged with Co-Star (CSGP).

Mr. DeMoss received a B.S.E. from Princeton and an MBA from Stanford University’s Graduate School of Business Administration.

Doug MacRae

Executive Vice President, Technology Development Group

Doug MacRae brings a rich background in software product management and development to Rackwise. Mr. MacRae has significant experience in technology innovation, strategic planning, and software development techniques required to build world class data center software. He has pioneered a number of enterprise class software products designed for use in the web, desktop, and mobile environments. Prior to joining Rackwise, Mr. MacRae was responsible for heading up the software product development efforts at NetCentrics. He held senior management positions at VisionAir, was the CTO of Furndex, and a senior architect at Engineous Software which was acquired by Dassault Systems. Mr. MacRae is an active member of the technology community, serving on the board of the Triangle Technology Executive council.

Mr. MacRae holds a B.S. in Mechanical Engineering and an M.S in Engineering Mechanics from Virginia Tech.

Edward Higgins

Executive Vice President, Sales & Professional Services

Edward Higgins brings to Rackwise nearly thirty years of executive experience in information technology, data security and forensics, consulting and professional services, having held positions including director, vice president, CIO, and business owner. From 1983 through 2001, Mr. Higgins held progressive positions as a systems designer, information technology director, and chief information officer with companies including Charles River Data Systems, Dallas Semiconductor, and Stonebridge Technologies. In 1998, Higgins developed and facilitated the industry’s first managed services contract providing unified telephony, data center services, corporate cellular, internet service, and private data networks leveraging Southwestern Bell, Williams Communications, and Intermedia services under a unified master agreement with SBC. From 2001 through 2004, Mr. Higgins served as a senior executive with successful value-added reseller, Applied Solutions Inc., which in its first year was recognized as the 10th fastest growing new business in the United States by Entrepreneur Magazine and Dun & Bradstreet. In 2004, Mr. Higgins joined Affiliated Computer Services (now Xerox) as the senior executive responsible for creating and leading its security managed service line of business, which rapidly grew within three years to nearly $100 million in annual recurring revenues through existing contracts and new pursuits. From 2008 through 2011, Higgins leveraged his unique blend of technical and business experiences to successfully launch the security services, digital forensics and fraud investigation service practices for two start-ups, leading large-scale projects that most notably included a multi-year project to build the fraud and corruption profiling practices for the Government of South Africa.

In joining Rackwise in 2011, Mr. Higgins is responsible for building the professional services practice, service delivery methodologies, as well as developing and enabling service-oriented relationships between Rackwise and its global network of world-wide resellers and service partners.

Originally from Massachusetts, Mr. Higgins attended Northeastern University and holds a Bachelor of Science in Electrical Engineering. Since 1989, Mr. Higgins with his wife, Robin, and their three children have lived in a northern suburb of the DFW area in Texas.

Darrell A. Hartsock

Senior Vice President, Partner Support & Sales

Darrell Hartsock brings over twenty-five years of experience in building and supporting successful partnership and support programs in the IT industry, with specific focus on the DCiM space for the past six years. Before coming to Rackwise as Sr. Principle Partner Enablement in March, 2012, Darrell was Director Partner Enablement and Support at nlyte Software for five years. Darrell has also held key leadership and management positions at several startup companies spanning more than two decades, including Director of Channel Development and Training and Edgewave; Global Technical Services Director at St. Bernard Software; Manager of Partner Relations and Support at BakBone Software; and Manager of Information Systems & Data Center Design at Rhino Linings USA. Darrell is a proud veteran of the United States Air Force, where he graduated with top honors at the USAF Leadership Academy.